Who We Are

/ We are at the forefront of creating Integrated Intelligence through the nuances of human insight fused with with AI’s remarkable capabilities /

Kerry Counts
Customer Strategy

/ “It is not about what you want to say, it’s about what they want to hear.” /

Kerry has spent over 20 years leading global brands at JWT, BBDO, Ogilvy, and Saatchi & Saatchi

Fredrik Karlström
Business Strategy

/ “Life is a continuous adventure, resilience and determination contributes to building lasting dreams.” /

Fredo is a multicultural visionary optimist who has lived and worked across the Americas and Europe, collaborating with NW Ayer, DDB, and Leo Burnett

Philippe Schwaar
Creative Strategy

/ “Consumer attention is a gift that we should not offend with boring content.” /

Philippe is a creative leader who has amassed over 40 international advertising awards with FCB, Dentsu, and Saatchi & Saatchi

Angus Paterson
Brand Strategy

/ “Trust is consistency over time, but change happens when the brave redefine the boundaries of the familiar.” /
In a career crossing boutique and global agencies, Angus has dedicated over 20 years to uniting “them and us”

We Scale

We bring the global capabilities
of two global Swiss-based
branding and activation agencies,
Magic Pencil and Squid Network.

We are idea generators.

Fusing user and brand experience to create fiercely competitive brands.

©2024 Brand World.
A unique collaboration between
Magic Pencil & Squids Global Network.

The Most Experienced
Brand New Agency.
More coming soon…

Place de la Gare 2, 1950 Sion, Switzerland