Who We Are

/ We are at the forefront of creating Integrated Intelligence through the nuances of human insight fused with with AI’s remarkable capabilities /

Kerry Counts
Customer Strategy

/ “It is not about what you want to say, it’s about what they want to hear.” /

Kerry has spent over 20 years leading global brands at JWT, BBDO, Ogilvy, and Saatchi & Saatchi

Fredrik Karlström
Business Strategy

/ “Life is a continuous adventure, resilience and determination contributes to building lasting dreams.” /

Fredo is a multicultural visionary optimist who has lived and worked across the Americas and Europe, collaborating with NW Ayer, DDB, and Leo Burnett

Philippe Schwaar
Creative Strategy

/ “Consumer attention is a gift that we should not offend with boring content.” /

Philippe is a creative leader who has amassed over 40 international advertising awards with FCB, Dentsu, and Saatchi & Saatchi

Angus Paterson
Brand Strategy

/ “Trust is consistency over time, but change happens when the brave redefine the boundaries of the familiar.” /

In a career crossing boutique and global agencies, Angus has dedicated over 20 years to uniting “them and us”

How
We Scale

We bring the global capabilities
of two global Swiss-based
branding and activation agencies,
Magic Pencil and Squid Network.

We are idea generators.

Fusing user and brand experience to create fiercely competitive brands.

The Most Experienced
Brand New Agency.
More coming soon…

Place de la Gare 2, 1950 Sion, Switzerland